Voice Talent Categories

Q:  Please clarify the price differential between talents.

1)  Economy:
The “economy price” usually means using talent with home studio.  These talents are professional, and you will receive a good recording.  However, the selection of talents with home studios is limited, thus the choice of voice talent performance is limited.  Moreover, “home studio talents” perform multiple functions:  talent, audio engineer, editor and director. Therefore, recordings by home studio talents will not be as impactful as audio studio recordings.

2)  High quality:
High quality recordings include not only talent, but also audio engineer and generally a director/producer.  These recordings have more impact than home studios, because the talent can concentrate 100% on performance.  The professionals in the studio work together harmoniously to increase the impact of the performance, and accomplish your goal.

3)  Celebrity performance:
There are two types of “celebrities” :  national commercial talent and movie/television talent.  These are the talents that have recognizable voices.  “National commercial talent” do not have name recognition, but bring a familiar sound, a feeling of trust and confidence that what that talent says must be true.  The movie/television talents are usually known more for their face and their on-screen presence, and these talents also bring the power of trust and name recognition.  Movie/television talent have a powerful impact on sales.

The talent that is right for your project will vary with the amount of impact you desire to make.  If you have a training program for internal use only, or a project wish a short shelf life, the economy talent approach may be just right for your project. However, if you wish to make sales, or to sincerely boost morale, or increase the productivity of your sales staff, then #2 and #3 ave much more impact.  This is true for all languages.    There is definitely more quality control assurance with a studio recording with a producer/director present to supervise and 3 people (talent, engineer and director) to assure that you receive exactly what you need for your project.

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